Ignacio sanchez leroy merlin

Presentation by ignacio sánchez villares, general manager of leroy merlin.

During the pandemic, Leroy Merlin has donated hundreds of thousands of products for the protection of healthcare personnel, you have collaborated with social entities, and also with the security forces…
Well, the first thing is that companies are people, and when you realize that there are people who are having such a hard time, you react. I think this crisis has brought out the best in people and everyone has started to help altruistically. Those volunteer plumbers who installed the Ifema hospital, how much is that worth in a society? I find it exciting. You see that people are good, and in this country we have shown the sense we have of helping others. At Leroy Merlin it has been very nice, we have 14,000 people who are spectacular. When we talk about companies it seems that they are abstract entities, but companies are people, and in this crisis they have turned to society. There is the case of Inditex, or the Roig family with Mercadona, not to mention all of them. Everyone has given everything they could and even more, without looking at the money you are giving, because in this situation you don’t even have time to quantify what you are giving, you don’t even stop to think about it. It has been a job with an incredible level of altruism.

Ignacio sánchez – leroy’s general manager.

Hyperdigital. The XXI century consumer will be completely digital, will be fully informed of products or brands through websites, social networks and recommendations from other customers,
The consumer will be in real time: He will want everything NOW. The consumer will be very demanding in terms of stock availability, speed of delivery of products and quality and speed of facilities.
Transformation of the technological Legacy. Single-channel technology is no good for an omnichannel world. It’s simple to say and hard to accept. Sooner or later you will have to dispense with your old systems because they are not capable of working with dynamic pricing, deliveries at different pick-up points than the physical store, sales in one channel or store and deliveries in another, global or shared and not local stocks, multi-conditioning, specialized and automated warehouses, Artificial Intelligence, hyperpersegmentation,….
The longer you take to accept this, the more investment you will have to make, because technology in the 21st century generates value and differentiation in retail. And another risk is that you rush and start investing in different systems, without a rigorous analysis of what you really need, which then generate integration or performance problems and make you have to throw away everything you have invested (we are talking about hundreds of millions in many cases of ERP implementation errors, Web platforms, OMS, WMS, CMS, TMS …). The most difficult thing is to create the magic that makes all these pieces work perfectly and that generates productivity, efficiency and above all allows scalability.

#retosceo with ignacio sánchez, ceo of leroy.

The digitization of processes was the main topic of the debate, in which Ibán Moreno, CEO of Simónrack, and Juan Ignacio Martínez, co-founder of Socialnautas, also participated: «It’s not just about buying technology. You have to know the business and see which processes can be automated». He also advocated involving people in the processes because «when you are going to buy technology, the first thing you have to think about is who is going to use it and for what purpose». At Leroy Merlin they have opted for training for all staff, unlike American companies, «only those who earn a lot of money have access to technology».
In the active Networking format that precedes all the formats of Club Cámara, Carlos Sánchez (Herco) and Sergio Losilla (Digital Handmade) briefly explained the activity of their companies.

Entrevistamos a ignacio sánchez de leroy merlín en

Para el director general de Leroy Merlin España, Ignacio Sánchez, el talento bien formado, experimentado y cooperativo es fundamental para el éxito. Por eso, además de potenciar tecnologías como la IA, considera que las empresas deben potenciar la relación humana con el cliente.
El directivo afirma con rotundidad: «No puede haber diferencia entre lo que digo y lo que hago». Por ello, recomienda que los líderes de los equipos ganen prestigio, liderazgo y credibilidad y actúen de forma ejemplar para apasionar al resto e impulsar el cambio.
Siguiendo estos valores, ha ocupado diversos puestos de creciente responsabilidad desde que se incorporó a la empresa en 1993 como controlador de gestión. Nombrado director general hace una década, ahora dirige a 15.000 personas, un talento que considera esencial para diferenciarse en una época en la que las tiendas de acondicionamiento del hogar son físicas y virtuales.
Cada año, MIT Technology Review publica una lista de 10 tecnologías que pueden cambiar el mundo. La lista de este año incluye asistentes conversacionales de inteligencia artificial (IA). ¿Cómo afronta su empresa la irrupción de la IA?