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In Raimundo Fernández Villaverde street will open this store in the capital with 9,500 references available and 150,000 on order, divided into 13 sections of Leroy Merlin. In addition, the store will offer a personalized service area where 14 advisors will help customers develop their projects for both horizontal and vertical housing.
At the technological level, customers will have 30 digital devices at their disposal for catalog consultation and other actions. Likewise, employees will have 70 devices to facilitate personalized advice for each customer.
Likewise, the store will have touch screens and monitors for consultation of the product range. In this sense, Leroy Merlin wants to incorporate ‘fijitalization’, a concept consisting of being able to view online catalogs and products in a physical location.
Also, the intention of this center is to serve as a place to collect products for customers who have purchased their products in the online area, with the system called ‘Click & Collect’. In this regard, the store managers are currently arranging parking or pick-up locations with parking lots in the area.
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Leroy Merlin opens this Wednesday its first urban store in Madrid, which is located in the Nuevos Ministerios area, with an investment of five million euros and a commercial area of 2,500 square meters.
At the technological level, customers will have at their disposal 30 digital devices for catalog consultation and other actions. Likewise, employees will have 70 devices to facilitate personalized advice for each customer.
Likewise, the store will have touch screens and monitors for consultation of the product range. In this sense, Leroy Merlin wants to incorporate the ‘fijitalization’, a concept consisting of being able to view the catalogs ‘online’ and products in a physical location.
Also, the intention of this center is to serve as a place of collection of products for customers who have purchased their products in the online area, with the system called ‘Click & Collect’. In this regard, the store managers are currently arranging parking or pick-up locations with parking lots in the area.
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Leroy Merlin premieres in Madrid its new urban store format with fast deliveries It is located on Calle Lopez de Hoyos, has 750 m2 of retail space and seeks to enhance deliveries within 24 hours
Autor: Redacción 21 July 2021, 11:37 Leroy Merlin has opened in Madrid Leroy Merlin Exprés, its first proximity store in urban environments, with which it seeks to serve in an agile way and with the best personalized advice, offering customized solutions to its customers.
With this strategy, the multinational wants to bet on new store concepts to boost its proximity to the customer with a format designed to respond to the needs of daily maintenance and possible home emergencies.
Leroy Merlin has invested 75,000 euros in the transformation of the space, which is located at Calle López de Hoyos, 120 and has a commercial area of 750 m2. The new proximity store will have more than 4,000 references in stock and 8,000 on order, with a delivery time of 24 hours.
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Among other things, the new store incorporates technological innovations such as the digital line of the facade, where the customer can take advantage of the passage in front of the store when it is closed to scan the products they need and receive them at home within four hours.
In total, Leroy Merlin has disbursed 75,000 euros for the refurbishment of this establishment where there used to be an AKI store. The store has a commercial area of 750 square meters and will have more than 4,000 products in stock and 8,000 on order, which the company is committed to deliver within 24 hours.